Don’t Touch Your Phone for 10 Minutes, Provide a Day of Clean Drinking Water For a Child In Need

UNICEF recently teamed up with clothing designer Giorgio Armani for the latest campaign in the UNICEF Tap Project, which has been striving to increase access to clean water for children worldwide since 2007.

For this latest scheme, they have created a mobile website app (you don’t have to download anything) that can tell when your phone is not being used. For every 10 minutes you leave your phone alone, Armani will provide a day of clean drinking water to a child in need.

According to UNICEF, 768 million people lack access to safe, clean drinking water, 2.5 billion people live without proper sanitation and 1,400 children die every day from diseases linked directly to unsafe water and lack of basic sanitation.

Millions of children lack clean water. How long could you go without something far less vital… like your phone?

Visit the homepage of the UNICEF Tap Project on your phone and get started!

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153 comments

    1. 0
      ccash says:

      its not causing them to. The reason we put our phones down is to raise awareness. Its like the trending hashtag going around instagram called #cockinasock ….. it raises awareness for testicular cancer. Obviously it isn’t going to cure it, but it makes people stop the hustle and bustle of their daily lives to recognize that these are prevalent problems… same goes for this.

    2. 0
      ozewe says:

      They said they have sponsors who have pledged to give money (for projects to create clean water sources) specifically for time that people spend on this website. So yes, not touching your phone will cause them to donate water. Unless you have actually found information showing that they do not intend to follow through with this, or that their system works differently than the way they described.

      1. 0
        steff says:

        I think the way it usually works is that they’ll pledge “up to” X amount of money, and then the more people participate, the more they donate. But the thing is, why do they need me to not touch my phone (or send in yogurt lids or boxtops)? Couldn’t they just send the money? At heart, it is a publicity stunt to make the company look better. And sure, maybe to raise awareness, too. And people get to feel good without really changing their behavior or making much of an effort. (I may sound snarky about this, and I don’t necessarily think it’s the best way to raise money for charity, but I’ll admit to participating, because at least the money is getting donated, right?)

        A similar model allows people to choose which charity will get the money from a pool. I guess it helps to funnel money to your favorite, but it also puts worthy charities in competition with each other.

    3. 0
      mbiyimoh g. ( User Karma: 0 ) says:

      i’m not sure what you’re trying to say here… that they don’t follow through with the promise? if that’s the case i would ask you to support this statement.

      or are you saying that there’s no real correlation between not using your phone and providing clean water? i believe that’s what you’re trying to say, in which case i think that the point of the idea is to gain awareness of the problem from people who otherwise would be oblivious.

        1. 0
          mbiyimoh g. ( User Karma: 0 ) says:

          That’s a valid point (although I’d have to see a source to confirm that). But regardless, building awareness of the issue is a good enough reason to justify the website in my opinion. Thanks for your input!

  1. 0

    IMHO they should just give them water… Sure people use their electronics too much, but who cares about them? Just give the people water if you have the water to give.

    1. 0
      Joey Kurzer says:

      It’s not just about giving X amount of money to help the cause. It’s about spreading awareness about the issue. They could give money in an attempt to put a dent in the problem, or they could let people know and be active in the problem and the solution. When someone asks them why they aren’t looking at their phone they will explain the idea behind the project and hopefully raise awareness about this serious issue.

    2. 0
      Katie says:

      Exactly! If he can provide this, and I’m sure he can, why base a desperate person’s access to water on a “put your phone down” game?? I posted this using my phone…should that have equaled a person not getting clean water to drink when a person had the ability to provide it? So strange.

      1. 0
        mbiyimoh g. ( User Karma: 0 ) says:

        Armani pledges a certain amount at the beginning of the campaign and donates that amount either way. The campaign is to raise awareness and give others a chance to donate money as well if they choose to ($5 provides 200 additional days).

    3. 0

      This is trying to do to things:
      a) Give people in need drinkable water.
      b) Bring awareness on how dependent we have become on technology, when some people do not have the basic needs on which their LIVES actually depend on.
      “Who cares about them?”- That is the mentality that makes no changes in the world.

    4. 0
      stephanie says:

      Isn’t that just a genius idea.
      Someone withholding water from others in need is worse than people always being on a phone.

    5. 0

      I’m in the same boat as you. Bribery for all the wrong reasons. We aren’t donating (unless there are hidden fees) and we aren’t providing these people with clean drinking water. “Oh .. we just have to wait ten minutes to see if someone can put their phone down, then you can have a day of clean drinking water”… good god.

        1. 0
          mbiyimoh g. ( User Karma: 0 ) says:

          Actually there’s really no sign up and you don’t have to give them any personal info- you simply have to visit a webpage. They only get as much info as any other website you visit

    6. 0
      Francisco Novo says:

      It doesn´t work that way, you need people to care, you need people to get involve. This are our issues too, our problems too. Regards.

    7. 0
      name says:

      The way charity promotions like this usually work is that the company decides how much they are going to spend, then they run the promotion until they reach their goal. Whether people put down their phone has no real impact on the outcome; this is just a way to promote the cause. Even if the amount of water does correlate to how long people put their phones down (I doubt it), it would be because they ran the promotion exactly until the amount was reached that they decided on ahead of time.

      1. 0
        Villa says:

        and the there’s this psychological thing about finally graving your beloved phone, and looking at the results, and feeling good and proud about what you did, and right there and then having the possibility to donate 5 more dollars – and since your are in this state of mind already might as well just do it. My 2 cents.

    8. 0
      mbiyimoh g. ( User Karma: 0 ) says:

      i agree with that but i think part of the idea is to raise awareness about the lack of clean water worldwide- the majority of people aren’t aware how big of an issue it is. thanks for your comment!

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