Bricks Over Barbies: Lego Surpasses Mattel As World’s Largest Toymaker

Earlier this week, Lego published its earnings report for the first half of 2014. It was good news for the company’s investors: Lego’s revenues for the first half of 2014 were 11% higher than they were for the same period a year ago.

The company reported sales of 11.5 billion Danish krone (a little more than $2 billion) for the first half of 2014, surpassing Mattel’s total first half sales and making Lego the world’s largest toy manufacturer.

They also said in the report that their recently released film The Lego Movie played a huge role in the company’s successful start to the year. The movie has made nearly $470 million at the box office so far and Lego is selling plenty of movie-related merchandise.

Courtesy of Quartz. Data from Lego

The company also added that sales in China are up a whopping 50% in the first half of the year. With a rapidly expanding middle class, China could prove to be an important growth market for Lego. The company just recently began construction of its first factory in China.

Mattel, on the other hand, has been struggling lately.

Last month, they disappointed financial analysts with a less than impressive earnings report in which they admitted that their revenues were being dragged down by slumping sales of Barbie dolls, one the company’s top-selling products.

But any decent toy executive will tell you that the most important time for toy companies is the holiday season, so we’ll see if Lego can maintain its top spot through Christmas and the New Year.

Read the original story from Quartz here.


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