What Does It Cost to Completely Turn Around A Rough Neighborhood?

Harris Rosen was born in a tough neighborhood of Manhattan in 1939. Through personal grit and lots of hard work, he made it to Cornell University, where he attended the School of Hotel Administration.

Now he’s the owner of seven resort hotels in and around Orlando. But if you ask Rosen what his proudest achievement in life is, he won’t tell you its his success as a businessman and hotel mogul.

Rather, he’ll tell you the story of a small neighborhood in Orlando called Tangelo Park.

Rosen standing in front of the pool at the Shingle Creek Resort, one of his newest hotels (Courtesy of Rosen Hotels & Resorts Inc.)

Rosen first visited the neighborhood a little over 20 years ago. It was rundown and drug-infested, with a graduation rate of only 25% at the local high school.

Rosen, who by that time was already extremely successful, decided he had found his calling:

“Epiphany might be too strong of a word … it was more of a voice. A feeling that ‘now is the time.’ You’ve achieved more success than you ever imagined. It’s time now to recognize that you’ve been blessed … to be thankful and to share your good fortune with others.”


In 1993, Rosen “adopted” the neighborhood and started the Tangelo Park Program.

The first thing he did was to provide free preschool to every child between the ages of 2 and 4, while simultaneously offering free parenting classes, vocational courses and technical training to the parents.

“I fell in love with the neighborhood. I knew I wanted to do some type of scholarship program for them.” -Harris Rosen (Courtesy of UCF)

Then, when those children reached high school, Rosen created a scholarship fund that pays full tuition to any state college in Florida.

But he didn’t just offer it to the best students- he offered it to anyone who graduated and wanted to attend college. And he even took it a step further, covering all living and educational expenses through graduation.

Of those students who have received a Rosen Scholarhsip, 77% have graduated college- that is the single highest rate among an ethnic group in the entire country.

The best part: the Rosen Scholarship is now becoming more of a safety net than anything. Scores have gone up so much in Tangelo Park that many high school graduates are earning full academic scholarships on their own.

Rosen with the 2010 recipients of his college scholarship (Courtesy of the Tangelo Park Program)

Donna Wilcox was one of the early recipients of the scholarship. She used it to earn her bachelor’s degree from UCF, and then went on to get a Master’s in mass communications from the University of Georgia.

“When people have the resources to go and succeed, there’s a ripple effect… It becomes generational. No one in my family ever went to college before, but now, my baby sister can’t even picture a life without college. My mother even went back and got her degree. I showed her that she could do it.”

The ripple effect Wilcox describes is clearly evident when you look at the numbers. The graduation rate at the high school is now nearly 100%, crime has been cut in half, and properties values in the neighborhood have skyrocketed, some even quadrupling in value since the program started in 1993.

Dwyane Wade visited Tangelo Park Elementary during the 2012 NBA All-Star weekend in Orlando, donating $100,000 to the school. The picture is from an FCAT rally at the school (Courtesy of UCF)

The total cost to Rosen: about $10 million. A small sum for a man who was worth upwards of $100 million back when he started the program in ’93.

And when you consider that Tangelo Park has about 3,000 residents, the cost per person was less than $3,400 (spread out over 20 years, that’s only $170 per person per year).

Think about that for a second. $3,400 per person increased the high school graduation rate from 25% to 100%. It paid for the college degrees of more than 200 hundred young men and women. It cut the crime rate in half. It raised property values exponentially.

“We’ve given them hope. We’ve given these kids hope, and given the families hope. And hope is an amazing thing.” -Harris Rosen (Courtesy of UCF)

But when Rosen was asked if the program would have a stopping point, he had this to say:

“I will be involved in the program until Tangelo Park is a gated community and the average home is selling for $1 million. Then I’m gone.”

To learn more about the Tangelo Park Program and see its amazing results, you can visit the program’s website here.



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